Asahi Enterprises

CASE STUDY

ASAHI ENTERPRISES

THE CHALLENGE

A gap in Asahi Enterprises’ succession plan created a loss of knowledge and expertise in this small-format bicycle assembler in Taiwan and the business was poorly positioned to respond to changes in the market. With over 80% of its revenue coming from one low-end customer, the company was at risk of failure in the turmoil of rapidly changing market dynamics.

THE SOLUTION

Lucidity repositioned the factory from low-end to high-end, changing its average FOB per piece from under $100 to over $500. It accomplished this by re-training the workers and creating new key customers for the factory. Lucidity also implemented a sales and operational planning processes, developed and implemented an efficient quoting system, and trained the next generation of the family on runnig the business.