Boyd Cycling

CASE STUDY

BOYD CYCLING

THE CHALLENGE

With a passion for quality, Boyd Cycling produces road, mountain, gravel, and cyclocross bicycle wheels much in the way that craft breweries produce specialty beers. The success of the small business had created challenges for managing cash flow and ensuring consistent product quality. Owners Boyd and Nicole Johnson needed help to stabilize and achieve the next level of growth.

THE SOLUTION

Lucidity provided weekly business coaching sessions that helped Boyd Cycling grow its sales, establish consistent marketing efforts, and improve operations. As a result, revenues grew 18% in 2017 and the company increased its profitability by 20% in 2018. Lucidity also helped guide Boyd’s long term business planning to ensure that its topline and profitability will continue to grow by double digits.

CLIENT TESTIMONIAL

Boyd Johnson

Sometimes a business needs a little wisdom, a little bit of insight, a little but of experience. Richard and his team provide us solid actionable plans and guidance.The 3 year plan he created has created a solid 20+% year over year growth rate

Boyd JohnsonOwner - Boyd Cycling