WalMart/Viathon Bicycles

CASE STUDY

WALMART/VIATHON BICYCLES

THE CHALLENGE

As it entered the high-end, direct-to-consumer bicycle market, retail giant WalMart was hampered by strict sourcing and importation guidelines and a rigid, bureaucratic corporate structure. It needed a flexible outside resource to effectively incubate its fledgling Viathon Bicycles brand and give it expert attention.

THE SOLUTION

Starting with its expertise in global \sourcing and supply chain management, Lucidity created an end-to-end solution that encompassed purchase of materials, product development, skilled assembly, management of third-party logistics, sales, customer service, and warranty support. It took just four months for Lucidity to bring Viathon from concept to finished product. Viathon Bicycles continues to grow with Lucidity providing the variable cost infrastructure needed for the brand to scale in a cost effective and responsible manner, win the hearts of customers, and produce a high-end, competitive product.