Are you looking to grow your cycling-related

business without huge overhead or commitment?

Schedule a complimentary analysis now.

- Our Expertise


Lucidity is a business development agency that helps companies grow in scale domestically and internationally. We have expertise in assembly, logistics, customer care, sales, marketing, product development and c-level advising. We combine it with deep knowledge of – and passion for – bicycles to solve your challenges and complement your business.


There is a gap between strategy and delivery, and we help fill it, drawing on decades of industry contacts and know-how. We integrate strategic plans into day-to-day implementation, forging customized solutions for each of our clients. Sometimes we’re coach, sometimes we’re domestique, and sometimes we’re soigneur. Whatever it takes!


Challenges and pitfalls abound in today’s omnichannel bicycle industry. Large and small companies can benefit from outside perspective, powerful connections, and experienced c-level help. By partnering with Lucidity, your company gains just-in-time solutions, wise counsel, and knowledgeable help in implementing your strategic vision. Put our decades of expertise to work for your business.


The Lucidity team is led by Richard Wittenberg, a well-known bike industry veteran and insider with a track record of helping companies scale and grow. Team members includes sales and marketing professionals, master-level mechanics, experienced purchasers and product managers, and customer service specialists with front-end retail experience and inside sales know-how.

- Our Services

Lucidity Sales and Marketing

Our team’s contacts, cultivated over decades in the bike industry, encompass media, retail and wholesale channels. Let us get out the word on your products

  • Sales representation and expert marketing execution
  • Comprehensive omnichannel and go-to-market sales strategy and execution
  • Public relations
  • Integrated email and social media campaigns
  • Event creation, execution and management

Lucidity Service Course

Cost-effective, pro-level bicycle assembly
Our skilled bicycle mechanics, each with an average of 25 years’ experience, provide ground-up, precision bike assembly to exacting standards.

  • Station-based assembly by pro-level mechanics
  • Supply Chain Management
  • Superior Quality Control
  • Customized builds for direct-to-shop or direct-to-consumer

Lucidity Platinum Customer Care

We speak Bike to your customers, providing best-in-class customer service so you can spend more time managing your business.

  • Bicycle experts handle all inquiries
  • Turnkey monitoring of all channels (email, web, social, phone)
  • Integration and build-out for Zendesk, Shopify, and WooCommerce
  • Scalable phone and email support

Lucidity Business Advising

Expert business mentoring services to help scale growth, address deficiencies, improve operations, and plan for succession.

  • Outside-in perspective to help bypass internal chokepoints
  • Business coaching and accountability partnership
  • Analysis and implementation of cost-saving methodologies
  • Clear understanding of global markets and cultures

Lucidity Product Development

We apply over 50 years of combined product management and development experience to help entrepreneurs realize their dreams.

  • Concept development and market benchmarking
  • Manufacturing and supply chain development and deployment
  • Worldwide network of suppliers and designers
  • Engineering and industrial engineering oversight

Lucidity Logistics

We offer fast, friendly and accurate third-party logistics to give your business a U.S. office or secondary storage and shipping location.
We help put your product into the dynamic U.S. cycling market with 3PL services that are scalable and turnkey.

  • Skilled, professional merchandise handling
  • Partial and finished goods warehousing
  • Pick, pack, and ship services
  • CPreferential freight rates with key transport companies

- Our Case Studies

Lucidity Business Development brings clarity to the complex and helps businesses gain a foothold in the competitive U.S. market by leveraging its expertise and vast network of business relationships. Lucidity offers knowledgeable guidance and execution for sales, distribution, growth, and succession – and provides a host of services such as skilled assembly solutions, packaging, shipping, importation, third-party logistics, and warehousing.

Lucidity Business Development is coach, consultant, agent, and executor – providing startups and established businesses with customized solutions for starting, growing and transitioning their businesses. We measure results objectively, through sales and profitability and our team has a proven track record of solving problems, going above and beyond, and helping our partners succeed.

We all know talk is cheap…real value is the proof of what is actually accomplished. Through the case studies below, let us demonstrate Lucidity’s ability to add value and create powerful solutions:

Years in Business
Satisfied Clients
Miles Flown
Business Advising

Our Strategy

– Are you looking to grow your cycling-related

business without huge overhead or commitment?

Schedule a complimentary analysis now.